Floris Roukens

Background

About Floris Roukens

Sales Leader | Business Builder | Driving Growth Through Innovation & Sustainability With over 15 years of experience in international sales, business development, and product innovation, I specialize in growing high-impact companies at the intersection of technology and sustainability. Whether scaling startups or expanding global markets, I lead with vision, strategy, and results. Currently, as Global Sales Director at Sensoneo, I manage international sales and partner development for smart waste and IoT-based solutions. In 2023 alone, I led the team that realized a big increase in sales, while also guiding R&D and marketing to align with client needs and market demand. I've built and managed distribution networks in 86 countries, and successfully entered complex public and private markets. Earlier, as CEO of Traflux International and Managing Director at Zweva Environment, I developed innovative products, led sales operations, and grew global revenue from the ground up—winning hundreds of tenders and scaling teams across Europe and beyond. I successfully scaled Zweva Environment from a startup to a global player in semi-underground waste systems, establishing distribution in over 36 countries and winning 245+ public tenders. Core strengths: Sales strategy & execution in B2B & public sectors Building & leading international sales teams Channel management and partner development Tender and procurement success (350+ tenders won) Technical sales in circular economy & smart infrastructure I’m passionate about building businesses that make a difference—and turning great ideas into commercial success. Always open to connecting with peers, partners, and purpose-driven companies that believe sales can be a force for good. Based in The Netherlands | Active across Europe