Frederic Petitprez

Background

About Frederic Petitprez

With over a decade of experience in marketing and digital transformation, I currently serve as Brand & Customer Insights Manager at TotalEnergies. I specialize in leveraging data-driven strategies to enhance customer engagement and brand performance. My mission is to empower teams with actionable insights while aligning with TotalEnergies' commitment to innovation and sustainability. Motivated by a collaborative approach, I bring a unique perspective to solving complex challenges in the energy sector. At TotalEnergies, I lead initiatives that optimize consumer understanding and brand positioning, utilizing skills in marketing, analytics, and digital strategy. My role focuses on integrating diverse data sources and methodologies to drive impactful business decisions. Collaborating closely with cross-functional teams, I ensure our insights translate into measurable outcomes, contributing to the company’s broader strategic goals.