Gabe Ketrow
Sr Manager of Client Solutions and Insights at Gutcheck - A Toluna Company
Based in Byron Bay, Australia
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Seniority
Manager
Department
General Business & Management
Location
Byron Bay
Industry
Market Research
Company size
31
Contact information
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g•••••••@gutcheckit.com
Phone
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Background
About Gabe Ketrow
An Insights Analyst that has the business drive of a 28-year-old with the industry experience of 10+ years. In addition to a degree in Marketing from Bryan School of Business and Economics at UNCG, Gabriel has significant practice in the following: Market Research- Quantitative/Qualitative - Large Scale Market Audits - Secondary Research Data Collection- Survey Creation and Programming - Coordinating with Panel Providers Data Analysis- Data Cleaning and Reporting (JMP and SPSS)- Story Creation - Trend/Performance Analyses – Based on POS (Point of Sale) and Website (CRM) Data Data Visualization- Analysis Reporting (Fluent in Excel, Word, and PowerPoint)- Intuitive Dashboard Creation (Fluent in Tableau) Research Studies- Path to Purchase - Attitudes and Awareness (AAU)- Receptivity (Brand, NPD, and Packaging)- Market/Brand Segmentations - Competitive Landscape Retail Marketing- Heavy involvement with Big Box Retailers - Large Scale PLR (Product Line Review) Projects - Integration and Mediation of Vendor/Merchant Relationships - Promotional: Brand PR and Retailer-Oriented Events - Content Creation and Conceptualization - Managing In-Store POP Displays and Employee Awareness
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