Geet Lulla

Background

About Geet Lulla

The short story... Professionally employed since 1991 I've always focused on: 1. building high-performing teams as PEOPLE are the key to growing and transforming businesses 2. providing solutions and successful outcomes to CLIENTS by leveraging technology 3. using 1 & 2 above to deliver holistic and sustainable business RESULTS and GROWTH Long-term perspectives strong relationships and inviolate ethics are my key traits. I'm a family man and love music reading and exercise. I also write about stuff that intrigues me check out www.geetlulla.blog And the longer version... An Instrumentation Engineer I graduated top of my college in 1991 and began my career spending 2.5 years experiencing world-class manufacturing scales and practices at Reliance. I then joined Tata Honeywell and spent 6 years in sales of industrial automation projects to a diverse range of manufacturing industries. Moving from industrial to business automation joined SAP (2000 to 2005) and performed several Sales Management roles for manufacturing utilities telecom and ITS/ITES sectors. Moving to the BFSI space I worked with NCR gaining exposure and insights into the retail strategies of banks. Then was Oracle (as Sales Director) in 2006 for Oracle’s Technology portfolio for all industry & government verticals for West India. After 3 very successful years I moved to Experian where I started the Decision Analytics business in India providing retail fraud & credit risk solutions to financial lending companies in India. In 2011 I moved back to SAP to head professional services sales and delivered transformation and 50% YOY growth for 2 years. Then was a brief stint with KPMG trying to implement a GTM for Management Consulting. But I was soon lured into the start-up ecosystem joining Seclore the IRM market leader handling sales for India & ME. Then was a year at Avaya. I entered the Media & Entertainment space as the Managing Director for Gracenote's operations for India Middle East and South-East Asia focused on Video Music and Sports metadata opportunities and ran this for over 6 years. Going back to 'measurement' then managed Comscore's India and APAC business from mid-2022 to Jan 2024. Now I provide advisory services to businesses and investment funds leveraging my diverse experience across the technology-enabled business solutions space focused on India and Middle East.