Genalda Silva

Background

About Genalda Silva

As a Senior Product Designer with seven years of experience, I specialise in creating seamless digital experiences by blending data-driven insights with human-centric design. From concept to execution, I help businesses grow by creating inclusive products that make a positive impact on society. Here's what you can expect from me on a project: ‍ Crafting intuitive and beautiful interfaces by seamlessly blending interaction and visual design principles Using qualitative and quantitative methods for an in-depth understanding of user and business goals 🧪 Testing prototypes to validate design solutions and iterate fast 🤝 Collaborating with product teams to define the roadmap and success metrics Articulating design decisions and complex flows to key stakeholders At the core of my design process lies a deep understanding of user and business requirements, enabling me to craft comprehensive user journeys and design interfaces that truly meet their needs. I value conducting user research, to gather insights and validate design decisions effectively. I have experience working with cross-functional teams from early concept definition to the delivery of actionable design solutions. I have worked in retail, banking, healthcare, advertising, and the public sector, helping consumers access digital services and enabling professionals to optimise their workflows. I’ve had the pleasure of working with organisations such as NatWest Bank, Hitachi Vantara, Ministry of Justice UK and Ford. Let's connect and explore exciting opportunities for collaboration on a project, or delve into the latest trends in technology together.