Genie Nicholas

Background

About Genie Nicholas

With more than 20 years of experience in the food industry, Genie is known for innovation and creativity in all aspects of culinary product development; exceptional planning, time management, organization and multi-tasking skills; high quality standards and collaborative team member. Since 2003, Genie has developed more than 1,800 recipes for SUPERVALU’s private brands including Wild Harvest®, Culinary Circle®, Stockman & Dakota® and the recently launched Essential Everyday®. In addition to her recipes appearing on food packaging, they’ve also been featured on television, radio, and in print as well as on SUPERVALU’s websites and social media sites including Facebook and Twitter. Prior to working at SUPERVALU, Genie held culinary positions at Daymon Worldwide, Byerly’s, Buffets, Inc, the Nicollet Island Inn, Sasha's and Lightly Epicurean. When creating recipes for the average home cook, Genie's goal is to create great tasting, approachable recipes that are quick and easy to prepare and healthy for the family. CAREER HIGHLIGHTS KEYNOTE SPEAKER Behind the Scenes – In the Kitchen with Genie and Kim, Healthy Living Summit, Boston 2012 Presented SUPERVALU’s Private Brands recipe development process including tips for successful recipe development and writing to over 200 food bloggers. Presentation included a video on the Wild Harvest® brand and product development process. BRAND LAUNCH TEAM MEMBER Contributing team member to the successful launch of SUPERVALU’s Essential Everyday® brand. Including the development of over recipes for packaging and the media brand launch in New York City with editors and key bloggers. Developed sampling menu for media event featuring Essential Everyday recipes. Mingled and answered media questions (attendees included The Today Show, Family Circle, Parenting Magazine, Real Simple, Every Day with Rachel Ray Magazine, The Wall Street Journal, Good Housekeeping and O Magazine).