George Boot

Background

About George Boot

Starting my career in sales within the payments industry, I quickly realised the traditional B2B playbook no longer resonated with the modern buyer. This sparked my journey into demand generation, where I’ve focused on driving growth through innovative strategies that align with today’s buyer journey. By blending organic content, personal branding, and data-driven insights, I’ve built revenue-focused marketing approaches that empower collaboration across Marketing, Sales, and Partnerships. My passion lies in helping businesses move away from outdated sales tactics, creating seamless, buyer-first strategies that build trust, drive pipeline, and deliver measurable results in a changing B2B landscape. The "Revenue Team": The modern buyer demands a seamless experience. Ensure your Marketing, Sales and Partnership teams are aligned to drive measurable revenue by focusing on strategies that meet buyers where they are. Adopt Buyer-First Strategies: Outdated sales tactics no longer work. Invest in innovative, low-cost initiatives like organic content, podcasts, and personal branding to engage buyers authentically and build trust. Foster a Culture of Collaboration: Building internal and external communities fosters innovation and keeps your organisation ahead of the curve. Create spaces for knowledge sharing to empower your teams and build authority in your industry. Leverage Data to Optimise Revenue Teams: Use CRM insights and attribution models to track and measure marketing’s impact. Aligning your revenue teams around these insights ensures every effort contributes to the pipeline. Prioritise Authentic Growth: Focus on strategies that connect with your audience authentically, whether through thought leadership, content, or internal enablement. A buyer-first, growth-driven approach will set your business apart in a competitive B2B landscape- I'm also a Co-Founder of Londons first Demand Generation Community. A 45-member community for Demand Generation professionals, fostering collaboration, knowledge sharing, and industry innovation.