George King

Background

About George King

I'm a marketing leader who came up through copy and creative industries, meaning I actually care how things are made, not just whether they shipped on time.For the past 10+ years I've worked at the intersection of brand, product, and commercial strategy in B2B gaming and regulated tech. I've built go-to-market frameworks, run product marketing functions, managed budgets across campaigns, events, and production, and led the kind of cross-functional work that keeps studios, operators, and partners aligned.Most recently as acting Head of Marketing at Quickspin, I own the full marketing function: strategy, roadmap, creative production, partner programmes, and budget, for a studio with 100+ operator partners across global markets.What I bring that's less common at this level: genuine creative craft (copy, direction, brand voice) combined with the commercial and operational thinking to execute at scale. I've managed agencies, built affiliate programmes, directed video production, and written the copy myself when it needed to be right.Open to head of and senior marketing roles in B2B gaming, tech, or fintech — Stockholm-based or remote.