Gillian Byrne

Background

About Gillian Byrne

CAREER HIGHLIGHTS Developed the global vision and strategy for the Godolphin brand and sub-brands across digital platforms, developing brand experience, digital engagement and content visibility for global audiences. Led digital transformation at Godolphin, driving adoption of platforms, integrating business processes, building capacity across five global marketing teams in Australia, Japan, Dubai, EU (England, Ireland, France) & USA and improving value driven by data. Responsible for a large budget, managing agency relationships, negotiating technology partnerships and planning investment in application development, implementation and cloud services. Strategy, budget and project management for a wide range of digital projects including developing a multi-lingual website, mobile App, gaming platform, social media channels and multiple on and offline marketing campaigns- Launched a new social brand for the Saudi Cup, in Arabic language, attaining Reach and Engagement over 30 million on all channels and 4.1 million total video views during a five-month campaign. At the end of the campaign, the Saudi Cup Arabic social channels had overtaken World Horse Racing (@WHR) in terms of video views (4.1m vs 3.2m) and followers (23k vs 15k) at the same stage after their initial launch. For context, World Horse Racing is now the most-viewed horseracing social channel globally with over 500 million video views and 1 billion impressions to date.