Verified recordSpectator Sports

Russell Barder

Head of Audience & Content at World Horse Racing

Based in Market Harborough, United Kingdom

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Seniority

Director

Department

Advertising & Marketing

Location

Market Harborough

Industry

Spectator Sports

Company size

15

Contact information

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Email

1 credit

r•••••••@worldhorseracing.com

Phone

5 credits

+44 ••• •••• ••••

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Background

About Russell Barder

Creative and commercially driven sports media leader with 20+ years’ experience delivering video-first content strategies for some of the world’s most recognisable organisations.I specialise in:• Scaling content operations and building innovative formats across YouTube, TikTok, Instagram, Facebook and X.• Driving audience growth by leveraging analytics and platform algorithms.• Leading global content teams, both in-house and remote, to produce storytelling that resonates with fans worldwide.• Integrating commercial content with editorial excellence to deliver value for rights-holders, sponsors and brands.Passionate about the intersection of video, sport, and fan culture, I thrive on building creative teams and shaping innovative strategies that grow audiences, strengthen brands, and unlock commercial opportunities.

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Russell Barder Email & Phone Number @ World Horse Racing | Kipplo Discover