Glenn Strong

Background

About Glenn Strong

In addition to my extensive experience in the lottery and gaming industry, I have also founded Strong Marketing Solutions, a company dedicated to delivering excellence in marketing, advertising, and product development. At Strong Marketing Solutions, our mission is to orchestrate cross-functional teams, foster innovation, and optimize gaming product portfolios, all with a focus on pushing the boundaries of what's possible. With over two decades of progressive experience in the lottery and gaming industry, I am a seasoned Senior Marketing Manager and Product Manager dedicated to driving success in this dynamic field. My expertise lies in strategic marketing, product development, and harnessing data to inform crucial decisions. I am recognized for my ability to lead cross-functional teams encompassing marketing, advertising, digital, IT, sales, and public relations, orchestrating the successful launch of innovative gaming products. During my tenure as Printed Products Manager at the Michigan Lottery, I spearheaded strategic planning, game development, and inventory management for printed gaming products, ultimately orchestrating the successful introduction of over 1,200 Instant and Pull Tabs games. These efforts translated into a remarkable sales surge, contributing to a staggering $450 million (63%) increase in revenue. As Marketing Manager, I played a pivotal role in achieving five consecutive record-setting annual increases, significantly bolstering the Michigan School Aid Fund with an impressive $494 million (54%) growth. My experience in negotiation strategies proved instrumental in securing multi-million-dollar contracts for advertising services, research programs, and ticket printing, resulting in substantial revenue growth and cost savings. My dedication to excellence is most evident in my capacity to craft meticulous marketing plans, guide game concept development, glean data insights, and create compelling promotional copy. With a profound knowledge of lottery games and portfolio management, I have consistently driven revenue growth. These accomplishments culminated in the prestigious NASPL Powers Award, recognizing my outstanding contributions to the Lottery industry. As the founder of Strong Marketing Solutions and a dedicated Senior Marketing Manager with a proven track record, I eagerly anticipate the opportunity to leverage my expertise and drive your organization's success in the dynamic world of lotteries and gaming. Connect with me to explore how I can deliver substantial value to your team.