Greg Whitfield
Head of Media at Blu Ivy Group
Based in Canada
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Seniority
Director
Department
Advertising & Marketing
Location
Canada
Industry
Human Resources Services
Company size
16
Contact information
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g•••••••@bluivygroup.com
Phone
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Background
About Greg Whitfield
Digital and traditional media advertising specialist. Experienced in communications planning and optimizing media channel investments in partnership with clients and suppliers. Leadership skills developed during a career working in media and full-service marketing agencies, chairing industry bodies, leading the digital, ad-tech and traditional media for a CPG company and providing media consulting services for numerous brands. KEY SKILLS: Team leadership - Partnership development - P+L management and growth - Project management - Financial Planning and Analysis - Media planning and buying - Brand and performance marketing - Procurement strategy, negotiation and optimization - Agency, client and supplier management - Data, insights and research - Programmatic/ad-tech platforms - Media auditing - Traditional media including TV, Radio, Print and Out of Home - Digital paid media including Video, Display, Native, Social, Search, Programmatic, Ecommerce - Creative or content alignment – B2B and account based marketing - KPI identification and measurement analytics
Decision-makers
Other people at Blu Ivy Group
- JFOther
Joey Frosst
Sr Director of Product & Business Development · Other
- JGManager
Jessica Grant
Senior Consultant · Human Resources
- TROther
Thomas Reneau
Director, Employer Brand & Culture · Other
- LHC-Team
Leandra Harris
Managing Director · General Business & Management
- SCStaff
Sharifa Clarke
Media Planner · Advertising & Marketing
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