Guido Beijk

Background

About Guido Beijk

Sustainability has always been a passion of mine, and I’m excited to turn that passion into action by contributing to tangible change. At Impulse, we empower companies to measure their environmental impact and make data-driven decisions to reduce their footprint. We believe that accurate measurement is the foundation for meaningful progress, and I’m proud to contribute to a team dedicated to building a more sustainable world for future generations. In addition to my work at Impulse, I’m currently pursuing an MSc in Marketing Management at the Erasmus University Rotterdam. My academic interests lie in branding and pricing strategies, particularly how they can influence consumer behavior and drive business success. Previously, I worked as an EV Specialist at Extendas, a software company helping petrol stations transition toward more sustainable practices. In this role, I supported Marketing and Product Strategy efforts in a rapidly evolving industry. I also gained hands-on experience with OCPP and OCPI protocols—key technologies driving the transition to electric vehicles and sustainable energy solutions. This experience deepened my understanding of the energy sector and reinforced my passion for contributing to meaningful change.