Gustav Selse

Background

About Gustav Selse

With over 10 years of experience spanning customer experience, commercial development, and product leadership, I have spent the past seven years at Awake building global commercial and aftersales organizations in the high-tech ev watersports industry. I have led projects including international product launches, department setups, and customer experience transformations—always balancing vision with operational rigor. Before Awake, I developed my foundation in project leadership and brand building through roles at Digilennial and Lunicore. These experiences taught me how to merge strategy with execution and creativity with commercial results, forming a basis I continue to apply in complex, international settings. Key strengths: • Project & Product Leadership – delivering cross-functional initiatives end-to-end. • Commercial & Aftersales Development – scaling structures across international markets. • Customer Experience & Organizational Transformation – aligning people, product, and process. • Product-Led Growth – leveraging the product as a driver of adoption, retention, and revenue. I thrive in environments where leadership, structure, and innovation meet—and where technology is used not for its own sake, but to create measurable impact.