Haley Cousins

Background

About Haley Cousins

Haley Cousins is a seasoned digital marketing expert with extensive experience in brand development, digital strategies, and communication management. Over the last decade, she has held key leadership roles in prominent organizations such as digifora, RVRB Agency, Bayside Covenant Church, and Saddleback Church, where she pioneered digital engagement strategies. Her expertise spans Fractional CMO work, running large-scale digital ad campaigns, and leading teams in executing innovative marketing initiatives. Haley’s career began in church communications, helping some of the largest congregations in the U.S. understand the impact of social media, eventually becoming a recognized leader in the field. She has been featured in Christianity Today’s Top 33 Under 33 and contributed to the book Trending Up: Social Media Strategies For Today’s Church. She has also led social media summits at prestigious venues like the White House, Facebook, and Lionsgate Studios. Haley holds a Master's in Theological Studies from Golden Gate Baptist Theological Seminary and a Bachelor's in Communications with a focus on Media Studies from San Diego State University. Currently, she is an adjunct professor at Jessup University, where she teaches Writing For Digital Platforms. Her top strengths include Belief, Maximizer, and Responsibility, and she is driven by her Enneagram 6 personality traits to create meaningful, organized, and trustworthy digital strategies.