Haline Maia

Background

About Haline Maia

Nationality: Brazilian (Eligible to work in Portugal)Trilingual (Portuguese, Spanish and English) Relocated within Europe halinemaia@gmail.com +351 912 742 453 Professor and PHD researcher. Associated with CIRCLE – Lund University and InescTec – Portugal, focusing on Artificial Intelligence Governance, innovation, and digital communication. I am currently beginning a postdoctoral program at the Open University, where I am exploring innovations in digital education, ethics, and sustainability. I hold a PhD in Digital Media from the Faculty of Engineering at the University of Porto, having defended my thesis with unanimous approval in 2025. With 15 years of experience in communication and marketing, I have worked across various areas, including copywriting, journalism, podcast production, documentaries, social media management, digital marketing strategies, and advertising campaigns. I have had the privilege of collaborating with major companies, including Rede Globo, ExxonMobil, and Accenture, always striving to integrate innovation and social responsibility into my projects. Career Highlights-Hands on experience in digital media buying, SEO, email marketing, digital analytics, conversion optimization and digital marketing technology-Very deep understanding of current marketing tools and technologies-Subject matter expert in digital strategy and integrated digital marketing with expertise in designing data-driven multichannel relationship marketing strategies utilizing digital paid media, web, mobile, social, television and email- Experienced in effective health risk communication about pandemic influenza: framework for business continuity, challenges and knowledge gaps- Hands on content strategy and editorial calendar for the monetization business- Very strong experience creating content across corporate platforms: video, editing, graphic design and copywriting- Experience using SAP (G9P), Excel (Avançado), Corel Draw, Cognos, Photoshop, Illustrator, Word, Access, Basic Programming Skills in HTML, Windows and Internet- Successfully ensuring top-flight customer service and satisfaction. Establishing solid and trusting relationships through exceptional communication and interpersonal skills. I am always interested in hearing from former colleagues, managers, or just interesting professionals, so feel free to contact me if you’d like to connect. LION™ - LinkedIn Open Networker