Heather Malafy

Background

About Heather Malafy

Results oriented Senior Marketing Professional with domestic and international business expertise in B2B and B2C disciplines. Resources include wide ranging experience in the luxury goods, travel/leisure, financial and ecommerce business sectors with heightened aptitudes for critically evaluating program liabilities and overall performance. Complete knowledge of developing and executing integrated multi-channel marketing plans, and maintaining individual campaign data. Well versed with managing the informational flow of daily marketing campaign results, monthly campaigns and annual baseline results reporting; including executive summaries of key findings. Effectively partners with all corporate constituents to manage additional professional resources to convert, manage, and transfer data into business insights that drive incremental traffic and sales, with results in conversions, acquisitions, up-selling, and engagements. Expertly utilizes insight and analysis to make data-driven decisions, anticipate competitive trends, and translate data into new branding directions with an acute sense of prioritization and urgency. Adept at managing vendor/agency relationships and negotiating contracts.