Hillary Proctor

Background

About Hillary Proctor

I am a Associate UI Director at Electronic Arts with over a 15 years of experience shaping the UI and UX of world-class games. At EA, I have advanced from designer to team leader, contributing to The Sims 4 and directing UI design for The Sims Mobile while mentoring designers and building scalable systems that support large player communities. I am both a hands-on designer and a strategic leader. I prioritize feedback from players and integrate those insights into evolving visual UI styles that enhance usability, clarity, and engagement. By combining craft with leadership, I help teams deliver design that not only looks great but also resonates with players and drives measurable impact. I thrive at the intersection of creativity, systems thinking, and collaboration, bringing structure to vision and vision to execution. My areas of focus include: UI UX Leadership and Mobile Games Development Design Systems Player Centered Design Cross Functional Collaboration Team Development Creative Direction Technical Skills Figma | Adobe Suite (Illustrator/Photoshop/XD)| Sketch | Flinto | Principal Development Tools Unity | Unreal Engine | Proprietary Tools | Perforce Project Management Jira | Asana | Agile/Scrum