Holly Schaefer

Background

About Holly Schaefer

I’m Holly, founder of Firefly Sales Engagement Consultancy, where I help ambitious women entrepreneurs break through growth barriers and light up the path to scaling their businesses. With a background in sales and marketing that spans from managing multi-million-dollar portfolios in pharma sales to doubling sales at a retail boutique (sold for a 32% ROI) and driving triple-digit growth in the animal health industry, I’ve seen first-hand what works—and what holds businesses back. Throughout my career, I’ve noticed the same roadblocks: artificial barriers that keep companies stuck, missed opportunities from not empowering the right people, and the frustration of trying to do it all yourself. That’s why I founded Firefly—to change the game by making growth simple, impactful, and yes, even a little bit fun. I’m passionate about helping women entrepreneurs cut through the noise, focus on what matters, and create sustainable growth with ease. Today, my mission is to unlock the full potential of women-led businesses by providing a clear, actionable path to scaling. I believe the spark for growth is already there—it just needs to be ignited. Let’s connect and start lighting up your business together!