Ignacio Galan

Background

About Ignacio Galan

I am a seasoned Marketing Director and Business strategist with over a decade of success targeting premier audiences, forged through a distinguished career across multiple categories at LVMH. My journey began in CPG / FMCG – working with brands from P&G, Unilever, Coca-Cola or Kellogg’s to Schwarzkopf & Henkel (beauty category) – providing a solid foundation for my success in consumer goods. I'm known for my strategic creativity, which I apply to adapt and enhance international initiatives for European and US markets, while leading cross-functional teams. With a proven record developing brand equity and business development strategies, I have built and led teams in executing luxury events, managing sponsorships (NBA, PGA, USTA), orchestrating VIP experiences with celebrities for high net worth clients or managing the most challenging clients in the On Premise or complex distribution systems. With a flexible nature and certifications in Mindfulness and Coaching, I am well-equipped to lead and inspire large teams to success. A former Guest Professor in Marketing & Trade at ESADE, I am now based between NYC/PAR/BCN after working in Spain and an expat experience in the HQ Innovation Lab in Paris. Thus I bring a strategic multicultural mindset, a strong business approach, an MBA, and a natural flair for creativity to the table. HIGHLIGHTS • Recently led the organizational transformation of the commercial and marketing organization impacting 350+ employees, creating new roles, teams, and scopes to best align with long-term strategy, business goals and macro. • Directed the development and execution of subchannel strategies across key accounts – grew profit via premium brand strategies improving brand presence and brand equity. • Fine-tuned GTM plans based on latest research data – helped grow targeted account margins. • Cultivated and maintained productive relationships with 150+ key stakeholders including key decision makers, industry leaders, and celebrities. • Emerged as SME in marketing to (and working with) high-margin luxury products and high-end clients requiring distinctive approaches, luxury branding, environments, and experiences. STRENGTHS Marketing strategy | Trade marketing | Luxury goods | Prestige brands | CPG | FCMG || Brand building strategy | Brand equity | Partner marketing | Strategic alliances | Sponsorship negotiation & activation | Team building | Management strategy | Strategic Planning | Organizational Transformation | International marketing | Regional marketing | Health & wellness | Mindfulness | Meditation | Coaching