Ina Geist
Brand Management Knorr Scratch & Easy Cooking, Nutrition De (Bouillons, Sauces) at Unilever
Based in Hamburg, Germany
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Seniority
Other
Department
Other
Location
Hamburg
Industry
Manufacturing
Company size
131K
Contact information
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i•••••••@unilever.com
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Background
About Ina Geist
With 20 years of experience in brand management (innovation and renovation) for international corporations, I have established myself and continuously developed in the fast-moving FMCG industry. I successfully led numerous launches, relaunches, design developments, and POS promotions for well-known brands. Through consistent planning and management of complex projects, as well as leadership, coordination, and motivation of both interdisciplinary local and international project teams and agencies, I ensured the achievement of milestones. From market, competition, and consumer analyses, I derived assortment and portfolio recommendations that led to increased profitability.
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