Ivana Wright

Background

About Ivana Wright

AI-first Product Leader with 13+ years of experience driving innovation in SaaS, fintech, and enterprise IT. Currently embedded in the Data Science team at FreshBooks, where I bridge product strategy and ML research to design, prototype, and deliver agentic AI, LLM, and ML-powered products. Expertise: agentic AI, large language models (LLMs), NLP, time-series forecasting, credit risk modeling, SaaS product strategy, and fintech product leadership. Skilled at defining product vision, securing executive buy-in, and leading distributed teams in remote-first environments. Recognized for:> Spearheading an Agentic AI proof of concept that streamlined invoicing workflows (search, duplication, editing).> Leading on the Credit Risk Model (in progress) to improve SMB credit assessment and decisioning.> Designing a Business Health Report prototype powered by forecasting models for SMB financial insights.> Improving AI Expense Categorization accuracy to 95%+, reducing reclassifications by 29% relative to baseline.> Certificates in Data Science and Enterprise Data Analytics from the University of Toronto.> Certified Advanced Scrum Product Owner (A-CSPO)