James Flood

Background

About James Flood

If you need market research - we know Africa. Africa’s market environment is very complex. Each region is unique and you cannot simply copy/paste a generic business model and expect it to be successful. There is no “one size fits all” solution. Frontline is recognized as a leader in providing information across Africa. I am a senior project manager at Frontline Research Group with a passion for trade research, sales and marketing, consumer behaviour and information solutions. My expertise and experience lie in the market research sector where I have worked closely with many fast moving consumer goods (FMCG) companies and brands across Southern and East Africa. My particular expertise lies in trade research, with an emphasis on emerging markets and bottom end trade. Here, I have specialized in providing information solutions tailored to client needs, particularly in measuring the effectiveness of brand execution strategies. I have acquired a good understanding of what it takes to successfully manage projects, project teams and client relationships. This combined with extensive hands on experience in marketing strategy execution, route to market and consumer behaviour studies. My objective is to grow into a marketing insights and client service role where I can continue to work with innovative brands and clients across Africa. I also see myself continuing in an analytical role that allows me to work closely with clients in identifying brand opportunities and insights from which strategic marketing decisions can be made. In the last five years, I’ve also been working on a number of sustainable development projects, where I’ve looked to apply private sector expertise and best practice within the public sector, particularly around public health supply chain and logistics - specializing in last mile distribution.