James Purell
Roblox Strategy Lead at Medal
Based in Southampton, United Kingdom
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Seniority
Other
Department
Other
Location
Southampton
Industry
Computer Games
Company size
87
Contact information
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j•••••••@medal.tv
Phone
5 credits+44 ••• •••• ••••
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Background
About James Purell
I help forward-thinking brands tap into Roblox's powerhouse daily active users (primarily Gen Z & Alpha) spending 2.5 hours daily with 20% year-over-year growth. My expertise spans entertainment, sports, music, and fashion verticals. As the owner of one of the largest Roblox news accounts on Twitter, I maintain my finger on the platform's pulse while investing in promising games, building engaging experiences, and cultivating relationships with top Roblox influencers and developers. With 7+ years immersed in the ecosystem, I bring unmatched insights into what truly resonates with the Roblox community. I'm passionate about creating strategic partnerships that deliver real results—connecting brands with the right creators and communities to drive measurable user acquisition, engagement, and retention. My multifaceted involvement as investor, builder, and influential voice means I understand the platform from every angle—turning Roblox opportunities into your brand's competitive advantage.
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