Jane Watson

Background

About Jane Watson

Fellow of the Chartered Institute of Marketing, senior marketer with oodles of experience in the tourism, heritage, hospitality, accommodation, commercial, public and charity sectors. PR, Partnerships/Marketing Manager (North) for Sykes Holiday Cottages Group. Experienced marketeer & communications professional with many years managing and developing teams, and working across all levels of organisations. Digital Marketing and Content creation; strategy, delivery and planning. Excellent interpersonal skills developing partnerships with local and national brands and businesses and influencers. Previous roles: Lake District Lodge Holidays Marketing Manager; complete management and delivery of marketing strategy, action planning across all platforms and work closely with Managing Directors on business development and growth strategy. Marketing & Communications Manager for the National Trust, North West Region for 15 years, managing teams and full marcomms service for the region, handling proactive marketing & membership campaigns, alongside Communications & crisis support. Excellent knowledge and understanding of communications within heritage, charity, membership and conservation organisations. Freelance work with: The Herdy Company, PR & Marketing Manager: project manager for Morecambe Bay Partnership; National Trust Beatrix Potter 150 Anniversary; Copywriting & Social media for McClure's Wholesale Food Supplier; Marketing & Communications for Alison O'Neill, the Original Shepherdess: smaller projects or copywriting and production of marketing assets for: Lancaster Canal & River Trust; Sedbergh Town Council; various artists and photographers. Article and copywriting of articles for lifestyle magazines, in particular Lancashire Life, Cumbria Life. Creating blogs, PR and social media. Creative Writing and updating website content and SEO management. PR & Marketing Manager, Reebok International. Marketing Manager Leisure Services, Bolton Metropolitan Borough Council. Marketing Manager Economic Development, Burnley Borough Council. Copywriter & client services account handling at various advertising agencies in Manchester.