Jay Gronlund

Background

About Jay Gronlund

SUMMARYNEWS: My new book,"Basics of Branding", introduced in August, 2013, and was recently selected by Harvard Publishsing Business for distribution (see details under "new publications" here).Specialize in helping companies build more credible “Brand Trust” and strengthen their connection with customers. Marketers in both B2C and B2B face a common challenge – how to develop and monitor/measure relevant content messaging that will cultivate a higher level of brand trust and revitalize growth. The Pathfinder Group has extensive experience helping clients address this challenge, by re-positioning their brands, finding new opportunities for growth and developing new ideas and content that will enhance their customers’ perception of trust.EXPERIENCE: Since 1990, our consulting focus has been on (1) re-positioning brands - have also taught a branding course at NYU since and just wrote a book in the “Basics of Branding”,(2) creating new innovative ideas and facilitating ideation sessions for clients, and (3) cross border expansion including market potential and entry assessments, mainly in emerging markets abroad. All assignments involve new-age customer research, idea creation, measuring the improvement of brand trust, and often customized workshops. Specialties: Ideation sessions, positioning and branding (teach branding course at NYU - since foreign market entry assessments, developing business plans, turnarounds in foreign markets, new product development, marketing workshops, and all types of market research including competitive intelligence, opportunity assessments, qualitative and quantitative studies, and moderating focus groups.