Jeff Longhurst

Background

About Jeff Longhurst

Non-Executive Director and Advisor in the Invoice Finance and SME Finance sectors and their supporting businesses, including Fintech, start ups and debt assessment and recovery.Past Chair of the Invoice Finance and Asset Based Lending Board of UK Finance – the industry trade association representing invoice finance in the UK - £300bn sales purchased.25 years' experience as chief executive/managing director of small and large invoice finance providers with responsibility to a range of shareholders in UK, USA, South Africa and France. Track record centred on growing businesses from the start or helping businesses that are underachieving to reach their full potential. New Business Launch - Invoice Finance business started from scratch achieved a successful sale to its VC backer.Recent installation of new invoice finance system and processes for multinational vehicle manufacturer.Restructuring/Turnaround - helped develop and implement a new operational structure for LloydsTSB Commercial Finance which is still in operation 25 years later. Turned around the performance of Credit Agricole Commercial Finance (formerly Eurofactor Ltd) increasing profit before tax by 400%, doubling funds advanced to clients to over £300m, reducing the cost income ratio from 68% to 51% and reducing cost of risk to 0%.Industry Leader and Spokesman - As CEO of the industry trade association (ABFA) managed the successful merger of the association with the British Banking Association, the Council of Mortgage Lenders and others. Successful lobbying of government resulted in the passing of the bill to remove prohibition of assignment from the trading terms of big customers thereby allowing for SMEs to receive an estimated £800m of additional funding.