Jeff Moreau

Background

About Jeff Moreau

Beginning in 1988, Jeff assisted in the development of the first vinyl sheet pile profile used in marine construction. Since that time, vinyl has overtaken the traditional treated lumber market to become the standard in seawall construction. In 1998, Jeff developed, patented, and introduced the first polymer coating for treated lumber. This product, known as 21POLY, has been used extensively in marine applications. Among many notable clients are the US Park Service (Statue of Liberty Pier), Fisherman's Wharf, Florida's National Seashore Assn, and a host of private developers and property owners. In 2001, Jeff introduced a paint additive called POLYMATRx. When added to ordinary latex paint, POLYMATRx extends the life of exterior latex paint indefinitely. This product was previously sold under a different brand which, used in various applications, had over 30 years of success in the field. Jeff continued exploring new ideas in coating formulations and between 2008 and 2014, successfully developed a line of coating products for wood, concrete, and steel. These water-based, proprietary products have gained popularity with the contractor and the DIY'er. Encore coatings are distributed through two-step, direct-to-merchant, and in some cases, direct-to-consumer via e-commerce platforms. In 2013, Jeff began branching from coatings into cleaners and prep products. That successful effort has created several brands of cleaners, including TripleCrown, A to Z, MiracleMist, Bad Ass, and Bad to the Bone. These products are generally distributed through two-step distribution but plans for 2019 include retail space in WalMart (RV section), Big box retailers, Co-ops, and the predominant e-commerce platforms. Specialties: Product development, focus group evaluation, building brand and identity, e-commerce, creating marketing plans, implementing sales plans.