Jenny Campbell

Background

About Jenny Campbell

Career Highlights**- Event Strategy & Execution: Successfully planned and managed corporate events, trade shows, and webinars to drive engagement, strengthen brand presence, and enhance attendee experiences- B2B Marketing Leadership: Over a decade of experience developing and executing marketing programs focused on lead generation, customer retention, and brand awareness- Cross-Functional Collaboration: Collaborated with various departments to optimize marketing performance, align messaging, and ensure seamless execution of campaigns and events- Multi-Channel Marketing Expertise: Managed integrated marketing campaigns across email, social media, digital advertising, and content marketing to drive business growth- Data-Driven Decision Making: Leveraged media research and revenue analytics tools to guide marketing strategies, measure campaign success, and optimize ROI- Project & Stakeholder Management: Successfully balanced competing priorities in complex environments, ensuring timely execution of marketing initiatives.**SKILLS**• Event Planning: Proficient in Splash, Captello lead capture software, Corporate Events, Trade Shows, Vendor Coordination, and logistics.• Marketing & Automation: Skilled in Marketo, Demandbase, Salesforce, Mail chimp, and Constant Contact.• Design & Web: Experienced with Illustrator, Photoshop, and WordPress.• Project & People Management: Competent in Microsoft Office Suite, and certified in Integrity Coaching.• Data & Media Research: Knowledgeable in Nielsen, Comscore, Strata, Scarborough, and Admall research software.