Jerome McClendon

Background

About Jerome McClendon

Storytelling is my love. Creating, producing and publishing compelling content that informs, engages, amuses and reaches a vast audience, on any platform, is what motivates me. During my career, I’ve explored many aspects of storytelling including original photography, video production, writing, editing and assigning in both the print and digital realms. I have extensive experience dealing with user-generated content (UGC), crowdsourcing, image authentication, social media and collaboration between digital and traditional newsrooms. My knowledge of editorial, user generated and out-of-home content including audience behavior, engagement and web metrics has enabled me to serve and target customers resulting in increased unique traffic, revenue and time spent on sites. Extensive management experience with major news operations, ad agencies, and content marketing. Success in recruiting and grooming young talent with a passion for increasing diversity wherever I go. Specialties: Editorial decision-making, planning, production, content management, rights management, editorial licensing, relationship management, online publishing, web technologies, web metrics, web analytics, managing people, project management, time management, presentation skills, managing conflict, coaching, mentoring, non-profit management, knowledge of visual design, polling, interactive tools, audience engagement, photography, video, writing skills, design, journalism, audience, engagement, audience growth, revenue growth, audience monetization, audience engagement, content marketing