Jim Gustke

Background

About Jim Gustke

I am a leader with deep experience in marketing and general management for Consumer, SMB and Enterprise focused technology companies. In leadership positions with Ooma, Intuit, Lexar Media, AOL, Polaroid and several venture-backed start-up companies I have created new categories and revived old ones, and led teams in the U.S. and Europe with specializations in marketing and product management. I’m fluent in all forms of digital advertising and marketing best practices.Specialties: PLANNING AND STRATEGY:* Business planning and opportunity identification* Market analysis* Customer insightsOPERATIONS:* P/L management* Building high performing teams* Performance measurement* Process improvementMARKETING AND COMMUNICATIONS:* Marketing strategy* Retail marketing* Branding, positioning, messaging* Television* Media planning* SEM & SEO* Digital advertising* Affiliate marketing* Social media* Direct Marketing and CRM* Public Relations management* Marketing Automation