Jisu Huh
Associate Dean for Research and Graduate Programs at College Of Liberal Arts, University Of Minnesota Twin Cities
Based in Minneapolis, United States
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Seniority
Director
Department
Education
Location
Minneapolis
Industry
Higher Education
Company size
309
Contact information
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j•••••••@cla.umn.edu
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Background
About Jisu Huh
I’m an advertising scholar and educator. My research program covers a wide range of topics related to advertising and its effects especially in the digital and social media contexts. Specific areas of current research include computational advertising research, consumer trust and its role in viral advertising and information diffusion, viral advertising and consumer-brand engagement in social media, and direct-to-consumer advertising of healthcare products (prescription drug advertising and medical device advertising).
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