Joe Kardel

Background

About Joe Kardel

Brand & Business Builder (B2C & B2B)I am an accomplished Marketing leader recognized for developing brand strategies, designing creative executions and delivering sales results. You can't build your business for the long term if you focus only on price or try to cost cut your way to success each year. Success depends upon defining your brand's promise to meet the needs of your target consumer/customer and building plans to satisfy those needs. But with all the data, dashboards, and media channels available today it's easy to let your focus drift.I drive teams to deliver a consistent experience to build the brand and business. By focusing on a defined consumer target, I identify a key strategy to build an innovation pipeline that excites them and communication tactics that cuts through the clutter and resonates.I have experienced this via- Leading yearly marketing tactical plan development across global regions within a $3.5B Global B2B division- Developing new brand foundational tools for a Billion-dollar brand and guiding the innovation pipeline development for its four sub-brands- Leading development of 3-year strategic business plans in alignment with cross-functional teams- Developing and deploying a strategic operational model for a Global Marketing team My core competencies include:Strategic Business Planning | Integrated Campaign Development & Execution | Agency Management | Customer Journey Mapping | Sales Tools Development | Digital Marketing | Data Analysis | Brand Strategy & Architecture | P&L Management Available to discuss new opportunities in the Greater Atlanta area - please contact me at jkardel@gmail.com