Johan Kroon

Background

About Johan Kroon

I have a proven track record of elevating companies to the next level, having successfully led five businesses across diverse industries from health to technology. My expertise lies in quickly navigating complexity, inspiring purpose, and building committed teams that take pride in delivering success. After graduating with a degree in engineering physics, I started my career in management consulting before moving into operations management at two telecom startups. I later ran Canadian operations for a global online business before transitioning into the role of COO and successor at a private Canadian company managing U.S. healthcare for international health insurers. My leadership helped scale the company, leading to its acquisition by a multinational and my promotion to CEO. I led the company through significant growth, organically quadrupling its size while also acquiring a U.S. company and doubling those profits. Later, I ran an IT outsourcing MSP before leading two medical cannabis divisions, including scaling annualized medical sales from $600K to $20M in two years. Today, I run MaraCogna Inc, a consulting firm dedicated to helping owners take their businesses to the next level. My primary role is as a group chair at TEC Canada, a CEO peer group and the largest leadership development organization globally. A passionate advocate for helping others achieve success, I believe in a “Life Ladder” approach—empowering people to help themselves and achieve greater success. I’ve been actively involved in giving back, serving as a board member of LEF, a $38M Toronto-based charity, for over a decade, including as Board Chair since 2021. On a personal note, I’m a proud husband and father of two sons. My family and I cherish our cottage, where we host friends and loved ones. I have a passion for “Doing Hard Things in Beautiful Places” —completing the West Coast Trail twice, and multiple backcountry and bikepacking adventures.