John Dieterly

Background

About John Dieterly

MedTech Sales-Sales Team Leader with broad professional and industry skills utilized in trusting relationships with surgeons-interventional spine-pain management doctors, direct-distributor sales teams, surgical implant manufacturers, hospitals, surgery centers, medical offices, and GPO/IDN networks-Procedural sales experience with devices, biologics-synthetic graft materials, implants, capital, endoscopy systems, and instruments encompassing spine, orthopedics, neurosurgery, interventional spine-pain management, general surgery, plastic surgery, oral-maxillofacial, ENT, OB/GYN, cardio-thoracic, colorectal, bariatric, urology, and surgical oncology-Launched Spine/CMF/Hand markets for Synthes in SC-Augusta GA and developed 18+ products to market dominance. At midpoint of 13 year career, pioneered markets for cranial and thoracic-Since 2006, my primary focus has been novel MedTech technology requiring a controlled procedural change. This includes computer-powered devices, Aspen, AxiaLif, Timberline & VEO Lateral, OLLIF, iO-Flex System for MIS Decompression/LSS Stenosis, SI Systems, V-Strut, and Alfonso-My Sales Team Leadership started in 2006 with Alphatec Spine in SC/GA and continued with TranS1-Baxano Surgical in 2012 where I developed a sales team in SC, NC & GA. With a subsequent role in 2014 to managing the Southeast and continued leadership with Amendia, Spine Vision, and Genesys Spine, my experience now includes 4+ years leading direct teams and 8+ years with distributor teams-My background has involved technology requiring a diagnostic sales process and capabilities to work in an environment of limited GPO/IDN contracts and reimbursement/payor challenges-My relational-strategic skills foster trust with customers. This has helped me partner with surgical implant companies, surgeons, doctors, surgical teams, and accounts to provide effective solutions for enhanced patient care-My track record includes success with start-up companies, turnaround situations, and Fortune 500 companies-My MedTech Sales-Sales Leadership roles have all included quota accountability with a hands-on role in assessment, training, coaching, strategic planning, sales calls, closing, clinical support, and sales development-My expertise includes disruptive technology, competitive conversions, new market establishment, and fostering case growth-My consultative/needs based sales background has provided for value-based selling. This allows me to reduce unpaid consulting, uncover new business, and shorten the sales cycle.