John L. Pitts

Background

About John L. Pitts

With over 20 years of experience in the investment industry, I am a strategic advisor, relationship builder, and capital raiser who is passionate about creating a more sustainable world. I leverage my technical proficiency and global network to connect family offices, wealth managers, and financial advisors with the best investment opportunities in private markets. As principal of Santoro Capital, I plan and execute comprehensive fundraising strategies for alternative investment managers and operating companies in venture capital, real assets, private equity, credit, and direct investments. I also provide corporate advisory, investor relations, and strategy services to clients across a spectrum of asset classes, markets, products, and geographies. I am always eager to learn from and collaborate with the solutions and people that are solving critical, global challenges. I've partnered with ROYC Group, the leading B2B digital investment platform in Europe dedicated to equipping investors & financial advisors with the necessary tools, resources, and support for managing wealth within private markets. We achieve this by empowering investors & financial advisors to gain knowledge, construct personalized strategies, and invest in previously unattainable private investments, opening access to non-institutional investors via exclusive educational content, personalized guidance, customized investment options, and a streamlined investment process.