John Peragine

Background

About John Peragine

AUDIENCE TOWN | MAGNITE | BBC | CNN | REALTOR.COMJohn Peragine is an executive sales leader with 25+ years of functional expertise in Sales, GTM, Strategy, Marketing, and Management. With a team-building leadership approach spanning a diverse background in media, advertising, audience data and marketing technology sales. He has a highly unique combination of strategic, operating, and experience executing for public and privately held companies. John has attracted, cultivated, and developed outstanding talent who achieve unprecedented outcomes. He is a visible, passionate, motivating and engaged leader who has led teams of over 160 people across global markets. John consistently accelerates Revenue and Profit by reinventing business models, building the right go-to-market and driving growth and expansion in new market segments. With a strong focus on customer insights and feedback, he drives product innovation to ensure category leadership and improve market share. Notable Career Achievements:* Chief Revenue Officer (CRO), Audience Town: Driving Sales Growth, Strategy and GTM for three different product lines: Audience Analytics Platform, Data Sales & Advertising. Transitioned traditional ad sales model to a repeatable and scalable SaaS & DaaS sales motion. o Grew SaaS 538% YoYo Grew DaaS 104% YoY * SVP, Global Head of Video, Magnite: Drove the video transformation of Magnite by leading the company’s video revolution. Responsible for this strategic priority I lead cross-functional teams on all aspects of the global business including, Sales, Product, Customer Service, Partnerships, Marketing and GTM. The result was the fastest growing business line at the company which positively changed the trajectory of the company forever. o From 2014 to 2019 I scaled & grew a pre-revenue product to over $250MM in revenue* Director of Sales: BBC: Spearheaded the global programmatic strategy while also running the East Coast direct sales team, onboarded vendors and lead the transition of sales to a new business model.In-depth experience includes:* Global Sales & Marketing Leadership* Saas & DaaS* Revenue & Margin Growth* Organizational Development * Media, CTV, Advertising, Programmatic* Product Marketing and Management * Business Development* Due Diligence * Strategic Alliances & Partnerships* Distribution Channel Development* Client Services & Account Management* Process Development / Automation* Advisor