Todd Smith

Background

About Todd Smith

I work with AdTech, media, and data platforms to help them scale intelligently—across strategy, monetization, and go-to-market execution.I’m the Founder of Eight Days A Week, an advisory and consulting firm built for an industry that doesn’t stop at standard business hours. We act as an outsourced “eighth day of the week”—bringing senior-level perspective, hands-on execution, and deep domain expertise to teams navigating complex programmatic and CTV ecosystems.Previously, I spent 12+ years as an executive at Magnite, working across large-scale SSP infrastructure, programmatic monetization, and strategic partnerships. That experience gave me a front-row seat to how DSPs, publishers, and platforms actually operate at scale—and where theory often breaks down in practice.Today, I advise founders, executives, and operators on- AdTech & CTV monetization strategy- Programmatic marketplace dynamics & bid signals (SSP ↔ DSP)- Product and go-to-market alignment- Revenue growth, partnerships, and operational clarityMy work is operator-driven and focused on outcomes—not slideware. I partner best with teams who want experienced guidance, honest feedback, and someone who’s been deep in the machinery before.If you’re building, scaling, or untangling complexity in AdTech or media, I am always open to a conversation!