Jonathan Opp

Background

About Jonathan Opp

At New Kind, I help technology companies grow. I’m a 25 year veteran of technology branding, with expertise and love for open source. I've held in-house roles at three big tech brands: Red Hat, IBM, and Gateway. I'm a writer and speaker, leading workshops on branding, storytelling, and voice. In 2019 I finished a four-year run as the proud host of the Raleigh chapter of CreativeMornings. Was a co-Founder of Hopscotch Design Festival. And past president of AIGA Raleigh. Owner, Open Source Professionals and Advocates LinkedIn group: What I do:+ Brand strategy + Company and product naming + Brand messaging architecture + Brand storytelling and voice + Open source brand strategy + SaaS software brand strategy + Employer branding / EVP / culture + Mission / vision / values + Workshops and speaking + Big ideas + Simple words + Human stories Reasons to contact me:+ Your technology company—particularly open source, SaaS, or infrastructure—isn't telling a well-positioned or compelling message to the market + The message is consistent, but not getting heard + You need to empower your sales, marketing, and recruiting teams with the messages and brand to make their jobs easier + You have great technology to sell, but your brand experience (how your company looks and sounds) is not doing its part + You're naming a new company, deciding whether your company needs a new name + Your product names aren't consistent or compelling + You need to align brands after an acquisition + You need to rally your team and inspire customers by clearly defining your purpose + You're launching a new product and want to make sure it has the right messages and visuals to give it every chance of success + You need a speaker to energize your audience about finding their story and voice and rediscovering their purpose Select current and past clients: Red Hat, Ansible, GitLab, Lenovo, NGINX, F5, IBM, Cockroach Labs, Appian, Zeplin, Algorand, Anaconda, Anchore, Alfresco, Liquibase, MemSQL, Mesosphere, CasperLabs, Securly, OpenNMS, Avid, ChannelAdvisor, K12 Insight, Software AG, People.ai, Healthgrades, Dude Solutions, Tidelift