Joris Laluc
Deputy Marketing Director at Ficofi
Based in Paris, France
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Seniority
Director
Department
Advertising & Marketing
Location
Paris
Industry
Beverage Manufacturing
Company size
109
Contact information
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j•••••••@ficofi.com
Phone
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Background
About Joris Laluc
With over 16 years of experience in strategic and operational marketing, digital, e-commerce, and distribution, I have had the opportunity to work with international brands, both in SMEs and large corporations, in multicultural and global environments. Specialized in wines and spirits (WSET 3), with a focus on rare wines, champagne, spirits, as well as gastronomy and lifestyle, I have partnered with ultra-premium and luxury brands to enhance their visibility and strengthen their market positioning. I am passionate about management and leading cross-functional projects, driving teams towards excellence with a leadership style that is both demanding and human-centered. My strategic approach is grounded in the ability to anticipate, innovate, and deliver results in complex and ever-evolving environments. My 360° approach always places the consumer at the heart of decision-making, aiming to deliver an exceptional customer experience, defined by creativity, innovation, and emotion. Key Skills: Strategic & Operational Marketing Digital & E-commerce Team Leadership & Management Customer Experience Management Project Management Strategy & Innovation
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