Joshua Daniel Park
Sr Director of Performance Marketing at Flosports
Based in Austin, United States
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Seniority
Director
Department
Advertising & Marketing
Location
Austin
Industry
Spectator Sports
Company size
669
Contact information
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j•••••••@flosports.tv
Phone
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Background
About Joshua Daniel Park
My primary goal is always customer journey satisfaction and legitimate delight in our marketed products. I am well experienced with both management and functional fulfillment in the following digital marketing areas: Google Ads SEM/PLAs, Local & National SEO, Facebook & Other Social Media both Organic & Paid, Conversion Rate Optimization, Programmatic Ads, Media Buying Networks and other various content marketing mediums. I am also comfortable with high level client interaction and internal team leadership. I am a confident brand manager and designer of digital products. I have re-build entire digital product feature sets, pricing, and marketing & sales materials for two separate companies. The result was improvement in the value of the product, better sales training and expectation-setting by reps, and better retention by the client success & account management teams. I have led multiple marketing teams of varying sizes focusing generally on Performance Marketing & data driven, multi-touch attribution model measurement & emphasis. I make sure that all team members are confident in what is going on around them and of their piece in the overall effort. I am comfortable with leading from the front and participating regularly in the tactical implementation of my marketing strategies and the strategies provided by higher level MLTs. I am experienced in B2B marketing as well as D2C with lead gen or qualified traffic & sales conversions always focused on ROAS or the closest revenue driving metrics possible as optimization points. Marketing/Sales automation is also a big passion of mine and I have worked with Google's experimental product teams, Salesforce, HubSpot, Infusionsoft, Unbounce, and several other platforms to help reduce repetitive workloads for marketing teams, sales teams, website/design teams, and more. Simultaneously freeing up time and resources for more proactive work and improving response rates to clients and conversion rates, resulting in happier, more loyal customers. Not to mention saving money internally, and otherwise driving the bottom line.
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