Julia Baldock

Background

About Julia Baldock

Driving Strategic, Sustainable & Consumer-Centric Growth | Global Marketing & Business Leader As a senior marketing and business leader with a global mindset, I thrive at the intersection of strategy, growth, and consumer engagement. My expertise spans executive leadership, brand building, and media optimisation, driving measurable results across diverse industries. Passionate about creating space for targeted, healthy, and long-term growth, I ensure brands enter the right conversations at the right time—especially when it comes to becoming the brand that mums talk about. I bring a strategic, analytical, and considered approach, coupled with the ability to think outside the box and deliver high-impact solutions. A trusted executive leader, I excel in culture-building, team leadership, and stakeholder engagement—partnering with CEOs, CMOs, COOs, and cross-functional teams driving business transformation. My Purpose & Focus I lead and create space for long-term, targeted brand growth—building consumer advocacy, maximising ROI, and driving sustainable business success. My focus is on expanding global brand presence, enhancing consumer engagement, and delivering strategic, commercial, and operational improvements. I thrive on the energy of collaboration, working across global markets to deliver: Growth strategies that drive revenue and customer connection Commercial and operational efficiencies for scalable impact Insights-led innovation that strengthens consumer engagement Expertise & Leadership Strategic, Considered & Analytical Thinker Results-Driven & Committed Culture-Builder & Collaborative Team Player Executive Leadership & Board-Level Engagement Global Market Experience (US, China, Vietnam, Malaysia, Singapore, Cambodia, ANZ) Industries & Passion Areas Marketing & Leadership experience across Health, Pharma, FMCG, Alcohol, Beauty & Publishing Passionate about Parents & Mothers, Homewares, Wellness, Non-Alcoholic Beverages & Retail markets & businesses Key Skills Strategic Planning & Execution Executive Leadership & Stakeholder Engagement Consumer Insights, Marketing & Innovation Financial Acumen & P&L Management Media Strategy & Channel Optimisation Cross-Functional & Global Team Leadership I thrive on tackling challenges—working with brands that have growth potential and collaborating with high-performing teams to create lasting impact. Committed to innovation and shaping the future of business, I welcome connections and meaningful engagement with fellow leaders across industries.