Justin McConnell

Background

About Justin McConnell

Marketing is probably the most immersive school of business. You don't need to crack open a textbook to experience it. You don't need fancy equipment to understand it. With the advent of technology, you don't even need to leave your bed to feel its effect. Marketing is everywhere - the great marketing, the uninspired marketing, and the bad marketing - and that's why I'm in love with it. Every bit of media from the smallest social media response to the largest television advertisement is like a miniature film ripe for critique or applause. The creativity, the research, and the intuition all come together to determine who stands out from the clutter. It's not an easy task to differentiate yourself from everyone else, but it is a challenge that I've enjoyed tackling in my personal life. Now I'm excited to face that challenge in the business world.