Justin Proctor

Background

About Justin Proctor

Sales & Business Development Leader with 18+ years of experience building high-performing teams, scalable systems, and sustainable revenue growth. Led GTM and sales strategies across SaaS, fintech, workforce tech, digital marketing, telecom, payments, recruitment, and professional services—driving results through a blend of strategy and execution. From launching new markets to revitalizing revenue streams, focus on repeatable, data-driven processes that improve pipeline velocity, customer experience, and sales performance. Experience spans both small startups and large enterprises, adapting quickly to different cultures and business models. While enjoying building teams and systems, also passionate about selling—especially complex, consultative deals where digging into the problem, building trust, and delivering real value are key. Built and coached sales teams, collaborated cross-functionally with RevOps, Product, and Marketing, and implemented full-funnel tech stacks (Salesforce, HubSpot, SalesLoft, Gong, ZoomInfo, Orum, Tableau, and others) to scale outreach, optimize conversion, and accelerate growth. Thrive in fast-paced, collaborative environments where curiosity, accountability, and performance drive success—and passionate about helping teams reach their full potential.