Karina Faizova

Background

About Karina Faizova

Hi, I’m Karina. I drive scalable growth through performance marketing, global paid acquisition, and data-led optimization. I build high-impact acquisition engines, scale budgets efficiently, and turn complex multi-market campaigns into measurable revenue growth. With deep expertise across global PPC, app growth, and full-funnel performance strategy, I’ve led worldwide initiatives spanning multiple platforms, languages, and products — consistently delivering aggressive growth while exceeding efficiency targets.) Accelerated app installs by 220% within six months while overachieving ROAS targets.) Scaled paid acquisition spend by 160% across 16 apps globally, maintaining strong return efficiency across multiple advertising platforms.) Increased product and app purchases by 45% YoY and improved paid channel LTV by 30% through close alignment with sales and product teams. 4) Grew paid media investment from $10K to $1.5M per month while increasing ROAS by 83% Beyond performance execution, I’m passionate about building capability. I’ve delivered cross-team training, established best practices, and served as the go-to expert for paid marketing strategy and optimization. My approach combines strategic thinking, customer insight, data-driven experimentation, and hands-on leadership. I collaborate closely with cross-functional stakeholders to unlock sustainable growth, optimize acquisition economics, and drive long-term value. Let’s connect here on LinkedIn.