Karl Kramer

Background

About Karl Kramer

Senior marketing executive who aligns marketing and brand strategies with real-world business needs to support strategic business goals. Marketing leadership supported by vast experience in business unit management, strategic planning, customer service, sales management, and technical services delivery in multiple industries.Expert in brand strategies and campaigns that ensure consistent, market-dominating brand positions. Identifies opportunities, creates strategies, builds teams and operations, and defines goals and metrics to deliver sustainable brand leadership, revenue growth, and profitability.Collaborative relationship builder with consultative communication style. Drives stakeholder consensus, strengthens community ties, forms strong business partnerships, efficiently manages vendors. Motivates teams to ensure productivity and success in cultures of support and accountability. Selected Leadership Contributions:• Created marketing function and brand for $1B auto dealership network leveraging digital and alternative media to ensure consistency, impact, and win market leadership while slashing advertising expenses by $1M per year.• Drove >20% growth in organic Google search traffic, as well as >20% gain in phone calls and website views, despite COVID and significant advertising spend reduction, with increases continuing in 2022• Won recognition for innovative leadership in digital advertising space, receiving appointment to National Chevrolet Digital Advisory Board.• Invited to represent employer on boards of Kansas City American Cancer Society and Whitman AFB; invited and attended National American Cancer Society Leadership Summit, honorary Command Chief with USAF Global Strike Command.Areas of Expertise: Marketing Strategy | Brand Management | Marketing Operations | Opportunity Identification | Digital Marketing | Multichannel Marketing | Business Development | Sales Management | Strategic Partnerships | Customer Retention | Team Leadership | Stakeholder Relations | Strategic Partnerships | Vendor Management | Competitor Intelligence