Kate Broughton

Background

About Kate Broughton

A Senior Marketing professional with a unique background in managing big brands before transitioning into the Marketing Operations and Marketing Procurement space. I have worked both client side in Marketing and Marketing Procurement and have run my own Marketing Procurement consultancy for 12 years. I have a successful track record of working with global organisations to help their business leaders deliver strategic transformation and navigate the complex and at times confusing agency and supplier ecosystem. With my support and guidance organisations have- Achieved millions in savings without putting brand´s external partner requirements at risk - Transformed the way Marketers engage and work with their marketing agencies - Delivered purchasing strategies which fit marketing brand and business objectives - Optimised content production budgets and delivered long-term efficiencies leveraging technology - Strengthened the partnerships between internal and external stakeholders I´m very proud of what clients have said about me: • Strategic vision and results oriented • Huge commitment and ownership • Highly motivated self-learner • Team player, people orientated • Customer and value focused • Trustworthy and reliable • Authentic communicator Business Strategy | Strategic Planning | Team Leadership | Brand Marketing | Business Transformation | Investment optimisation| Marketing Procurement | Operating Models | Business Strategy | Marketing Strategy | Marketing Operations | Agency Management | Production and creative content automation