Katharyn White

Background

About Katharyn White

I lead Google's public sector marketing. I believe that organizations coming together to solve important global issues while significantly improving people's lives is a perfect match of Google's DNA and public sector mission. I am a Marketing Society Fellow, who most recently led IBM's Federal Ecosystem, and prior to that led T-Systems marketing and channels. I bring a passion for positive change with over twenty-five years of GTM, marketing, technology and government experience. I created a new C-Suite role, the Chief Tomorrow Officer.Previously, I was MITRE's Senior Vice President of Public Sector, and prior to that, IBM's global consulting transformation leader, both of which required focus to deliver differentiated and impactful client and citizen experience. I believe that simplicity is the most complex and meaningful enablement factor, which I learned leading IBM and Apple's partnership to redefine enterprise mobility with IBM analytics and Apple's user experience. When I was IBM's Managing Partner in Kenya, leading clients across Central, East and West Africa, during and after the Westgate terrorist attack, I learned resiliency and fearlessness. When CMO for IBM Global Business Services, and CMO for IBM in Europe, I applied analytics to refine the marketing mix, led the IBM analytics launch, co-led the SmarterPlanet brand and strategy, and developed a point of view with supporting curriculum on the future of the marketing profession.I was a member of IBM's global Senior leadership team and in that role led the effort to create Global Enablement teams and IBM Corporate Service Corps.I am a Phi Beta Kappa graduate of Duke University (Mechanical Engineering and Material Science) and have a Master in Management from the Georgia Institute of Technology. I graduate from the Marketing Academy, a McKinsey program for CEO and Board readiness. I am the marketing Exec Ed Industry lead at George Mason University where I also serve on the Board of the Business School. I serve on the Board of Astroscale, and am a start-up advisor. My best days are when I both teach and learn. I am creating the best AI marketing team on the planet.