Kathy Mantz

Background

About Kathy Mantz

Marketing career spanning 27 years dedicated to eLearning & print publishing in higher & professional education. Collaborator & teamwork champion with seasoned ability to lead complex projects with cross-functional teams to produce exceptional results. Advanced analytical skills using data to drive & refine strategy. & & • Led development of comprehensive strategic plans for $1M healthcare education eLearning & print product portfolio, & • Led rebranding initiatives to transform messaging & visual identity, restore product trust, and launch new curricular-based product solution: 30% win-back rate; 25% retention rate improvement; 40% conversion rate from single-product adoptions to contracted, solution-based adoptions. & • Accelerated growth for assessment & standardized testing portfolio with competitive pricing strategies & new product launches:12% revenue growth 3 years consecutively surpassing yearly revenue goals. & • Created segmented promotional campaigns & account-based marketing strategies to drive MQLs & SQLs. • Successfully executed promotional plans for product verticals representing 70% of total education revenue: Consecutively met yearly established revenue goals. & • Ability to clearly communicate complex technical updates for front- and back-end systems & product enhancements: Minimized Customer Service & Technical Support calls by 30%. • Developed course quality control standards via onboarding manuals, continuing education (CE) course writing guidelines, and copyediting & design style guides. & • Developed online sales enablement tools portal & on-demand collateral fulfillment system: 30% print cost-savings; 25% reduction in sales consultants administrative responsibilities; 30% reduction in marketing support calls. • Management of Editorial Services, in collaboration with external vendor partner, for CE courses across ecosystem. • Led new team in development & implementation of best practice processes & workflows across Marketing Department: 50% reduction of overlaps; improved job satisfaction.