Katrina McComb

Background

About Katrina McComb

Strategic marketing professional with over 10 years experience and track record of bringing new ideas to life by shaping product direction, defining go-to-market strategies, and connecting with customers to drive meaningful outcomes.Experienced across the full product lifecycle, from early-stage discovery through to launch, growth, and sunset. Led go-to-market for high-impact products across global markets, including the development and testing of customer value propositions, creation of tailored messaging, and execution of integrated campaigns that drive adoption, retention, and growth.Deep expertise in understanding customer needs, market opportunities and competitive dynamics. Skilled in building scalable experimentation frameworks, working cross-functionally to bring new solutions to market, and partnering with strategic providers to deliver embedded, differentiated experiences.Known for being commercially minded, collaborative, and outcomes-driven. Brings clarity to complex problems, aligns cross-functional teams, and shapes product and marketing strategies that deliver measurable business impact.